SAINTS have confirmed their new shirt sleeve sponsor for the upcoming season, with JD Sports named as the “official sleeve partner” for the 2022-23 campaign.

The one-year agreement will see the sports-fashion retailer’s logo on the sleeve of the men’s first team, B team, under-18s and all academy sides.

JD Sports will replace Virgin Media on the sleeves of all three Saints’ kits this season.

Previously, JD Sports had been the official sleeve partner of Leeds United, whilst Virgin Media had been on Saints' sleeves for five seasons.

Sarah Batters, Southampton Football Club Partnerships and Marketing Director shared: “We’re delighted to welcome JD as our new sleeve sponsor.

“JD is one of the world’s leading retail brands, with exciting aspirations. As a leader in youth fashion, their values align perfectly with our vision of developing young talent and turning potential into excellence.

“We look forward to working with JD in bringing this partnership to life for our fans over the coming season through a range of different activations,” said,

JD Global Marketing Director, Nadia Kokni commented: “This is a really exciting partnership for JD, especially our local stores in Southampton, and we feel the Saints are a great fit to showcase the JD brand on the pitch around the world.

“The club’s connection to the fans and the continued level of talent that the academy produces align with our brand and we are excited to be able to work together to bring this sponsorship to life.”

All fans who purchase any of the Southampton FC 2022/23 replica kits will be able to go into the Southampton FC stadium store and Marland’s store to have the JD branding applied to their shirts free of charge from this weekend.